Branded in History Book Reviews
Branded in History by Ramya Ramamurthy Book Summary
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?
Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.
Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.
From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
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| Book Name | Branded in History |
| Genre | Business & Personal Finance |
| Author | Ramya Ramamurthy |
| Published | 25 October 2021, Monday |
| Language | English |
| E-Book Size | 3.18 MB |
Branded in History (Ramya Ramamurthy) Book Reviews 2024
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| Download Link | Book Format |
| branded-in-history-ebook.pdf | |
| branded-in-history-ebook.epub | EPUB |
| branded-in-history-ebook.kindle | KINDLE |
Branded in History E-book (PDF, PUB, KINDLE) Download
Branded in History ebook branded-in-history (3.18 MB) download new links will be update!
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Summary of Branded in History by Ramya Ramamurthy
The Branded in History book written by Ramya Ramamurthy was published on 25 October 2021, Monday in the Business & Personal Finance category. A total of 60 readers of the book gave the book 0 points out of 5.
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