No Size Fits All Book Reviews
No Size Fits All by Tom Hayes & Michael S. Malone Book Summary
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt?
It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities.
So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel.
Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal.
The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
Book Name | No Size Fits All |
Genre | Marketing & Sales |
Author | Tom Hayes & Michael S. Malone |
Published | 12 November 2009, Thursday |
Language | English |
E-Book Size | 657.64 KB |
No Size Fits All (Tom Hayes & Michael S. Malone) Book Reviews 2024
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Download Link | Book Format |
no-size-fits-all-ebook.pdf | |
no-size-fits-all-ebook.epub | EPUB |
no-size-fits-all-ebook.kindle | KINDLE |
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Summary of No Size Fits All by Tom Hayes & Michael S. Malone
The No Size Fits All book written by Tom Hayes & Michael S. Malone was published on 12 November 2009, Thursday in the Marketing & Sales category. A total of 22 readers of the book gave the book 0 points out of 5.
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