Note on Test Marketing Book Reviews

AUTHOR
Michael R. Pearce
SCORE
0
TOTAL RATINGS
108

Note on Test Marketing by Michael R. Pearce Book Summary

Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.

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Book Name Note on Test Marketing
Genre Marketing & Sales
Published
Language English
E-Book Size 315.3 KB

Note on Test Marketing (Michael R. Pearce) Book Reviews 2024

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Summary of Note on Test Marketing by Michael R. Pearce

The Note on Test Marketing book written by Michael R. Pearce was published on 11 December 2009, Friday in the Marketing & Sales category. A total of 108 readers of the book gave the book 0 points out of 5.

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