Note on Retail Formats Book Reviews

AUTHOR
Michael R. Pearce
SCORE
0
TOTAL RATINGS
192

Note on Retail Formats by Michael R. Pearce Book Summary

Every retailer faces competition, either directly or indirectly. This note examines how a retailer can systematically conceptualize and analyze his or her competition in order to make better retail marketing decisions. The two key topic areas are retail formats (a way to classify retail competitors) and competitive analysis. Every retailer needs to find some reason why customers should buy from him or her rather than from a competitor - in short, a competitive advantage. Gaining competitive advantage requires not only customer understanding, but also competitive understanding.

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Book Name Note on Retail Formats
Genre Business & Personal Finance
Published
Language English
E-Book Size 1.55 MB

Note on Retail Formats (Michael R. Pearce) Book Reviews 2024

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Summary of Note on Retail Formats by Michael R. Pearce

The Note on Retail Formats book written by Michael R. Pearce was published on 14 December 2005, Wednesday in the Business & Personal Finance category. A total of 192 readers of the book gave the book 0 points out of 5.

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