Note on Retail Value Proposition Book Reviews
Note on Retail Value Proposition by Michael R. Pearce Book Summary
The retail value proposition (RVP) is the package of benefits, the value offering, that a retailer delivers to its customers. In other words, the RVP is what the retailer offers to customers in exchange for their money, time, effort and loyalty. One way to think about RVP is to equate it to the retail "brand" or identity, that is, what the retailer stands for in the marketplace. This note describes a way of thinking about how all retailers differentiate themselves from one another on their customer value propositions.
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| Book Name | Note on Retail Value Proposition |
| Genre | Business & Personal Finance |
| Author | Michael R. Pearce |
| Published | 28 October 2005, Friday |
| Language | English |
| E-Book Size | 355.17 KB |
Note on Retail Value Proposition (Michael R. Pearce) Book Reviews 2024
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| Download Link | Book Format |
| note-on-retail-value-proposition-ebook.pdf | |
| note-on-retail-value-proposition-ebook.epub | EPUB |
| note-on-retail-value-proposition-ebook.kindle | KINDLE |
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Summary of Note on Retail Value Proposition by Michael R. Pearce
The Note on Retail Value Proposition book written by Michael R. Pearce was published on 28 October 2005, Friday in the Business & Personal Finance category. A total of 110 readers of the book gave the book 0 points out of 5.
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