Note on Communicating Incentives to Buy at Retail Book Reviews
Note on Communicating Incentives to Buy at Retail by Michael R. Pearce Book Summary
Customers need and want information to help in making choices about where to shop and what to buy. Retail marketers need and want to create customer incentives to patronize and to buy from them; these are created and nurtured by images, ideas, thoughts and feelings that customers have about themselves and about relevant competing retailers and their offerings. The purpose of this note is to discuss several key elements of information exchange between the retailer and the customer. It encompasses the many related activities retailers undertake to provide incentives to patronize and to buy, such as providing information about store location, hours, ease of parking, products carried, prices, and so on, and the ways customers respond to such information.
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| Book Name | Note on Communicating Incentives to Buy at Retail |
| Genre | Marketing & Sales |
| Author | Michael R. Pearce |
| Published | 28 October 2005, Friday |
| Language | English |
| E-Book Size | 2.39 MB |
Note on Communicating Incentives to Buy at Retail (Michael R. Pearce) Book Reviews 2024
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| note-on-communicating-incentives-to-buy-ebook.epub | EPUB |
| note-on-communicating-incentives-to-buy-ebook.kindle | KINDLE |
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Summary of Note on Communicating Incentives to Buy at Retail by Michael R. Pearce
The Note on Communicating Incentives to Buy at Retail book written by Michael R. Pearce was published on 28 October 2005, Friday in the Marketing & Sales category. A total of 44 readers of the book gave the book 0 points out of 5.
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