Marketing Analytics Book Reviews
Marketing Analytics by Wayne L. Winston Book Summary
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Book Name | Marketing Analytics |
Genre | Computers & Internet |
Author | Wayne L. Winston |
Published | 08 January 2014, Wednesday |
Language | English |
E-Book Size | 64.28 MB |
Marketing Analytics (Wayne L. Winston) Book Reviews 2024
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Download Link | Book Format |
marketing-analytics-ebook.pdf | |
marketing-analytics-ebook.epub | EPUB |
marketing-analytics-ebook.kindle | KINDLE |
Marketing Analytics E-book (PDF, PUB, KINDLE) Download
Marketing Analytics ebook marketing-analytics (64.28 MB) download new links will be update!
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Summary of Marketing Analytics by Wayne L. Winston
The Marketing Analytics book written by Wayne L. Winston was published on 08 January 2014, Wednesday in the Computers & Internet category. A total of 34 readers of the book gave the book 0 points out of 5.
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