Snake Oil Book Reviews
Snake Oil by Dan Russell Book Summary
Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?
Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.
With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.
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| Book Name | Snake Oil |
| Genre | Marketing & Sales |
| Author | Dan Russell |
| Published | 23 August 2022, Tuesday |
| Language | English |
| E-Book Size | 4.37 MB |
Snake Oil (Dan Russell) Book Reviews 2024
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| Download Link | Book Format |
| snake-oil-ebook.pdf | |
| snake-oil-ebook.epub | EPUB |
| snake-oil-ebook.kindle | KINDLE |
Snake Oil E-book (PDF, PUB, KINDLE) Download
Snake Oil ebook snake-oil (4.37 MB) download new links will be update!
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Summary of Snake Oil by Dan Russell
The Snake Oil book written by Dan Russell was published on 23 August 2022, Tuesday in the Marketing & Sales category. A total of 172 readers of the book gave the book 0 points out of 5.
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