War in the Boardroom Book Reviews
War in the Boardroom by Al Ries & Laura Ries Book Summary
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think
There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.
Management minds are not on the same wavelength as marketing minds.
What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer.
What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.
These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:
Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.
Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
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| Book Name | War in the Boardroom |
| Genre | Marketing & Sales |
| Author | Al Ries & Laura Ries |
| Published | 06 October 2009, Tuesday |
| Language | English |
| E-Book Size | 2.09 MB |
War in the Boardroom (Al Ries & Laura Ries) Book Reviews 2024
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| Download Link | Book Format |
| war-in-the-boardroom-ebook.pdf | |
| war-in-the-boardroom-ebook.epub | EPUB |
| war-in-the-boardroom-ebook.kindle | KINDLE |
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Summary of War in the Boardroom by Al Ries & Laura Ries
The War in the Boardroom book written by Al Ries & Laura Ries was published on 06 October 2009, Tuesday in the Marketing & Sales category. A total of 2 readers of the book gave the book 0 points out of 5.
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