Stewart Shoes Book Reviews

AUTHOR
Michael R. Pearce
SCORE
0
TOTAL RATINGS
196

Stewart Shoes by Michael R. Pearce Book Summary

Founded in 1953, Stewart Shoes had grown to six outlets by 1990 with headquarters in Nova Scotia. Management is debating the value of money being spent on advertising and promotions. The controller feels that they should stop advertising and the marketing manager believes they should increase advertising by 50 per cent. The president suggests testing the effects of advertising, in-store promotion, and direct mail on sales.

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Book Name Stewart Shoes
Genre Business & Personal Finance
Published
Language English
E-Book Size 253.28 KB

Stewart Shoes (Michael R. Pearce) Book Reviews 2024

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Summary of Stewart Shoes by Michael R. Pearce

The Stewart Shoes book written by Michael R. Pearce was published on 02 May 2000, Tuesday in the Business & Personal Finance category. A total of 196 readers of the book gave the book 0 points out of 5.

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