An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. Book Reviews
An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. by Academy of Marketing Studies Journal Book Summary
ABSTRACT This research studies personal and behavioral indicators of the need for power, achievement, and affiliation, and the ethical, Machivallian and political orientation of 178 marketing majors. The statistics indicate that for all respondents in the study, those with a high level of academic achievement had a lower need for affiliation, were less politically oriented, but were more ethically oriented and that females are more ethically oriented than males. Surprisingly, there was no statistical difference in the median score for the need for achievement and the need for power between males and females; however, males had a statistically higher level of need for affiliation. Those respondents that had a high need for affiliation had a lower level of academic achievement and Machiavellian orientation but were more politically oriented. Those respondents that had a high need for power were more politically oriented but less ethically oriented. Those respondents that had a high level of Machiavellianism had a lower need for power, and those respondents that were more ethically oriented had a lower need for power and affiliation were less politically oriented but had a higher level of Machivalliasm. Politically-oriented respondents have a higher need for affiliation, a higher need for power, a lower degree of Machiavellianism, and a lower degree of ethical orientation than respondents who are not politically-oriented.
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| Book Name | An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. |
| Genre | Business & Personal Finance |
| Author | Academy of Marketing Studies Journal |
| Published | 01 January 2004, Thursday |
| Language | English |
| E-Book Size | 348.6 KB |
An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. (Academy of Marketing Studies Journal) Book Reviews 2024
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An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. Similar Books
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Summary of An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. by Academy of Marketing Studies Journal
The An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors. book written by Academy of Marketing Studies Journal was published on 01 January 2004, Thursday in the Business & Personal Finance category. A total of 140 readers of the book gave the book 0 points out of 5.
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