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The Daily Mail is a British daily middle-market tabloid newspaper published in London. It was founded in 1896. As of 2020, it was the highest paid circulation newspaper in the UK. Its sister paper The Mail on Sunday was launched in 1982, a Scottish edition was launched in 1947, and an Irish edition in 2006. Content from the paper appears on the MailOnline news website, although the website is managed separately and has its own editor. The paper is owned by the Daily Mail and General Trust. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor. Ted Verity succeeded Geordie Greig as editor on 17 November 2021. A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, women make up the majority (52–55%) of its readership. It had an average daily circulation of 1.13 million copies in February 2020. Between April 2019 and March 2020 it had an average daily readership of approximately 2.18 million, of whom approximately 1.41 million were in the ABC1 demographic and 0.77 million in the C2DE demographic. Its website had more than 218 million unique visitors per month in 2020. The Daily Mail has won several awards, including receiving the National Newspaper of the Year award from The Press Awards nine times since 1994 (as of 2020). The Society of Editors selected it as the 'Daily Newspaper of the Year' for 2020. The Daily Mail has been criticised for its unreliability, its printing of sensationalist and inaccurate scare stories about science and medical research, and for instances of plagiarism and copyright infringement. In February 2017, the English Wikipedia banned the use of the Daily Mail as a reliable source. Overview The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange. Circulation figures according to the Audit Bureau of Circulations in February 2020 show gross daily sales of 1,134,184 for the Daily Mail. According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats. The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance. On 17 November 2021, Ted Verity began a new seven-day role as editor of Mail newspapers, with responsibility for the Daily Mail, The Mail on Sunday and You magazine. History Early history The Daily Mail, devised by Alfred Harmsworth (later Viscount Northcliffe) and his brother Harold (later Viscount Rothermere), was first published on 4 May 1896. It was an immediate success.: 28  It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals. The planned issue was 100,000 copies, but the print run on the first day was 397,215, and additional printing facilities had to be acquired to sustain a circulation that rose to 500,000 in 1899. Lord Salisbury, 19th-century Prime Minister of the United Kingdom, dismissed the Daily Mail as "a newspaper produced by office boys for office boys.": 590–591  By 1902, at the end of the Boer Wars, the circulation was over a million, making it the largest in the world. With Harold running the business side of the operation and Alfred as editor, the Mail from the start adopted an imperialist political stance, taking a patriotic line in the Second Boer War, leading to claims that it was not reporting the issues of the day objectively. The Mail also set out to entertain its readers with human interest stories, serials, features and competitions.: 5  It was the first newspaper to recognise the potential market of the female reader with a women's interest section: 16  and hired one of the first female war correspondents Sarah Wilson who reported during the Second Boer War.: 27  In 1900, the Daily Mail began printing simultaneously in both Manchester and London, the first national newspaper to do so (in 1899, the Daily Mail had organised special trains to bring the London-printed papers north). The same production method was adopted in 1909 by the Daily Sketch, in 1927 by the Daily Express and eventually by virtually all the other national newspapers. Printing of the Scottish Daily Mail was switched from Edinburgh to the Deansgate plant in Manchester in 1968 and, for a while, The People was also printed on the Mail presses in Deansgate. In 1987, printing at Deansgate ended, and the northern editions were thereafter printed at other Associated Newspapers plants. For a time in the early 20th century, the paper championed vigorously against the "Yellow Peril", warning of the alleged dangers said to be posted by Chinese immigration to the United Kingdom. The "Yellow Peril" theme came to be abandoned because the Anglo-German naval race led to a more plausible threat to the British empire to be presented. In common with other Conservative papers, the Daily Mail used the Anglo-German naval race as a way of criticising the Liberal governments that were in power from 1906 onward, claiming that the Liberals were too pusillanimous in their response to the Tirpitz plan. In 1906, the paper offered £10,000 for the first flight from London to Manchester, followed by a £1,000 prize for the first flight across the English Channel.: 29  Punch magazine thought the idea preposterous and offered £10,000 for the first flight to Mars, but by 1910 both the Mail's prizes had been won. The paper continued to award prizes for aviation sporadically until 1930. Virginia Woolf criticised the Daily Mail as an unreliable newspaper, citing the statement published in the Daily Mail in July 1900 during the Boxer Rebellion that "every one of the Europeans was put to the sword in a most atrocious manner" as the Daily Mail maintained that the entire European community in Beijing had been massacred. A month later in August 1900 the Daily Mail published a story about the relief of the western Legations in Beijing, where the westerners in Beijing together with the thousands of Chinese Christians had been under siege by the Boxers. Before the outbreak of the First World War, the paper was accused of warmongering when it reported that Germany was planning to crush .... Discover the Daily Reflections Publishing popular books. Find the top 100 most popular Daily Reflections Publishing books.