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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered by teams Rob Walker, Brabham and McLaren) were British racing green. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship. Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January 1968. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand. With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors. Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing. AGS Alfa Romeo Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950–1951 and 1979, the team used the rosso corsa (racing red) national color of Italy. In 1980, they switched to a livery sponsored by Philip Morris's Marlboro cigarette brand. In 1984, the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. Alfa Romeo returned as a constructor in 2019 with the rebranding of Sauber and exit after 2023. AlphaTauri Toro Rosso was rebranded as Scuderia AlphaTauri in 2020 to promote Red Bull fashion brand AlphaTauri. Along with the rebrand, the team is no longer a junior team but a sister team to Red Bull Racing. The team was rebranded as RB in 2024. Alpine Renault was rebranded as Alpine F1 Team in 2021 to promote Renault brand Alpine. Andrea Moda Arrows Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years. Aston Martin Aston Martin competed in Formula One in 1958-59. The team re-entered in 2021 with the rebranding of Racing Point by Lawrence Stroll. ATS Benetton Benetton Formula Ltd. was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From 1991 to 1993, Camel sponsored the Benetton team, but, from 1994 to 2001 the main sponsor was Mild Seven. BMS Scuderia Italia In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absorption by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames. BMW Sauber After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying Sauber. The livery was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber. Brabham Prior to sponsorships, Brabham raced in turquoise with a gold band running across the car. This later changed to green and gold, the racing colours of Australia, as a mark of the nationality of the team's owner Jack Brabham. A Brabham car was the first Formula One car painted in the livery of a team's sponsor when Team Gunston as a privateer team entered a private Brabham car at the first race of the 1968 season (the 1968 South African Grand Prix). In 1975 and 1976, Brabham received sponsorship from Martini; in 1976 the color scheme changed from white to red with light blue trim. The primary sponsor changed to Parmalat in 1978, with the cars retaining a variant of the same red and blue colors. With the team's switch to BMW engines in 1982, the new livery consisted of a clean dark blue and white with a stylized BMW "kidney grille" on the nose. This scheme was retained throughout the BMW years, even through a sponsorship change to Olivetti in 1985, until 1989. (This unusual representation of the engine supplier, specifically BMW, in the color scheme was revived by Williams when they debuted their own BMW cars in 2000.) In 1989, Brabham signed with Bioptron, a brand of Zepter International, which continued until the team was bought by Middlebridge Group. Since then, it was sponsored by many Japanese companies like Garage Italiya, a company that imports Italian cars in Japan, Autobacs, Nippon Shinpan, and Mitsukoshi. In its final season Brabham raced in blue and pink livery of the Japanese metal group Seikima-II. Brawn GP After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, .... Discover the Iceberg Slim Jean Francois Menard popular books. Find the top 100 most popular Iceberg Slim Jean Francois Menard books.