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"Catch It, Bin It, Kill It" is a slogan used in several public health campaigns of the British government to promote good respiratory and hand hygiene by recommending carrying tissues, using them to catch a cough or sneeze, disposing of them immediately in a waste bin and then killing any remaining viruses by washing hands or using hand sanitiser. In 2007, following evidence that good respiratory and hand hygiene might reduce the spread of flu, the phrase appeared in a government campaign that publicised the directive "Catch it, Bin it, Kill it" throughout the NHS, on buses and trains and in libraries, shopping centres and police stations. In 2009, the slogan received widespread attention when the government funded its use in a national media campaign in response to the 2009 flu pandemic caused by swine flu. In that year, funding was granted for research to study public behaviour and the effect of initiatives such as the campaigns using the slogan. One of the researchers stated that "Until a vaccine is ready, the main tool we have to combat pandemic flu is people's behaviour. For example, good respiratory and hand hygiene, as summed up in the NHS's 'Catch It, Bin It, Kill It' campaign, can slow the spread of the pandemic." The Medical Research Council later funded a randomised controlled trial to support evidence for the campaign. The message has been taught to children using an online game led by Public Health England (PHE), and a downloadable poster has been available, particularly targeted at primary care services in the UK. The phrase and poster was revived by PHE in subsequent campaigns, including in 2020 during the COVID-19 pandemic caused by SARS-CoV-2, and has been included in the government's "Action Plan", unveiled on 3 March 2020 following a rise of COVID-19 cases in the UK. Slogan "Catch it, Bin it, Kill it" is a slogan and the name associated with Public Health England's (PHE) annual public awareness campaigns for flu and norovirus. The slogan appears on a downloadable poster, published by PHE and particularly targeted at primary care services in the UK. Purpose The slogan "Catch it, Bin it, Kill it" has been used to reduce the spread of flu and norovirus, by "good respiratory and hand hygiene practices". It aims to change behaviour and promote cough etiquette, with the intention of protecting oneself and others from germs. The campaign assumes people know that "coughs and sneezes spread diseases" (a phrase from an early campaign by the Ministry of Health), and it merely "nudge(s)" or reminds people to carry tissues, use them to catch a cough or sneeze, dispose of them in a refuse bin, and then kill any residual germs by washing hands: Ninety-five percent of people in one American study claimed to have washed their hands after using the toilet, but only 67% really did so. Observing behaviour in the UK, one third of men and nearly two thirds of women washed their hands after visiting the toilet. The slogan aims to be memorable, and "persuasive by making people feel bad", by inducing guilt among those who do not adhere to the advice and therefore risk passing viruses and other pathogens to others. Campaigns In November 2007, following a review of hand hygiene published in the British Medical Journal and a research paper published in the American Journal of Infection Control, which "warn(ed) that, in the event of a flu pandemic, good hand hygiene will be the first line of defence during the early critical period before mass vaccination becomes available", the government launched a respiratory and hand hygiene campaign using the "Catch it, Bin it, Kill it" slogan, to prevent the spread of colds and flu by encouraging people to practise correct respiratory and hand hygiene when coughing and sneezing. Advertisements appeared throughout the NHS, on buses and trains, in libraries, shopping centres and police stations. It was initiated again in November 2008, and revived in similar campaigns in subsequent years. 2009 swine flu in the UK The slogan gained widespread media attention in 2009 when it was used during that year's swine flu pandemic and its presence in the UK to encourage respiratory and hand hygiene to reduce transmission of swine flu. The campaign began in April, earlier in the year than the previous two flu campaigns due to the anticipated rise in swine flu cases. The then Secretary of State for Health, Alan Johnson announced the "Catch it, Bin it, Kill it campaign" and stated that "the three rules for seasonal flu are the same for swine flu: if you cough or sneeze, use a tissue to cover your mouth and nose, throw it away carefully after use, wash your hands. The message is: catch it, bin it, kill it." In the autumn of 2009, and before the winter seasonal flu, the slogan was repeated by the new Secretary of State for Health, Andy Burnham, and broadcast on television and published in newspapers. He stated that "vaccination of at-risk groups is well under way – a crucial defence against swine flu. But we can't vaccinate everyone straight away." One advert showed a child sucking his thumb after picking up a TV remote control that his father had touched after sneezing. It appeared in printed form and in hand-delivered leaflets advising the use of more tissues and then throwing them away. The phrase became the inspiration of the Swine Flu Skank, a music video of a rap released during the swine flu pandemic of 2009–2010. It received more than 10,000 views within three hours of its release. 2010s The 2010 Spending Review froze funding for government marketing and the "Catch it, Kill it, Bin it" campaign was not re-launched in 2010. However, government-activated campaigns were re-initiated in later years including January 2011, 2012, and 2013. A rise in seasonal flu in 2015 triggered the relaunch of the "Catch it, Bin it, Kill it" slogan in a campaign that year, when the newspapers, radio, video-on-demand and digital advertising broadcast its details for three weeks. The then head of the respiratory diseases department at PHE, Nick Phin, explained at the time that "through this campaign we are urging everyone to carry tissues and to use them to catch coughs or sneezes, to bin the used tissues as soon as possible and then to wash their hands and kill the germs." Following another activation of the campaign in 2018, the early onset of cases of flu in 2019 triggered PHE to promote the "Catch it, Kill it, Bin it" campaign in December of that year. 2020s: COVID-19 in the UK The slogan has been used to reduce the spread of the COVID-19 pandemic in the UK caused by SARS-CoV-2. The "Catch it, Bin it, Kill it" strategy for protecting against previous flu outbreaks and the new COVID-19 has been endorsed by Sally Bloomfield, professor at the London School of Hygiene and Tropical Medicine, London, who also warned not to put the used tissue back into a pocket and to cough into a bent elbow when no tissue is available. Unveiled on 3 March 2020, the phrase wa.... Discover the Mark Davis Davina Lohm popular books. Find the top 100 most popular Mark Davis Davina Lohm books.
Best Seller Mark Davis Davina Lohm Books of 2024
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Rogue Alpha
Kimber WhiteOne touch made her crave him. But the pull of fate could be the path to ruin. College student Laura Prince lands a plum internship deep in the Michigan wilderness. When she discove...
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Dark Psychology and Manipulation
Margaret MorrisonTHE MENTAL MANIPULATOR WILL NO LONGER KEEP SECRETS FROM YOU! Are you fed up with the wool being pulled over your eyes?Are you prepared to stand up to those who believe they can man...
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Death at Hazel House
Betty Rowlands‘Riveting, can't put it down! I love this story… a wonderfully twisted tale of a crime that has more twists than I thought possible... fantastic.’ Goodreads Reviewer, 5 stars ...
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Meditations
Emperor of Rome Marcus AureliusMeditations is a series of personal writings by Marcus Aurelius, Roman Emperor 161–180 CE, setting forth his ideas on Stoic philosophy.
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Dracula
Bram StokerAn Apple Books Classic edition. Few characters have seized readers’ imaginations quite like Count Dracula of Transylvania, the hero of Bram Stoker’s classic. The 1897 novel put vam...
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The Count of Monte Cristo
Alexandre DumasAn Apple Books Classic edition. Alexandre Dumas’ classic paints a portrait of Edmond Dantès, a dark and calculating man who is willing to wait years to exact his perfect plan for r...
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Finding Cinderella
Colleen Hoover#1 New York Times bestselling author of It Starts with Us and It Ends With Us writes a free novella about the search for happily ever after. A chance encounter in the dark leads ei...
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A Bookshop to Die For
M.P. BlackDitching her fiancé at the altar, Alice Hartford bolts to her childhood hometown to reconnect with the last, happy remnant of her past: her mom's old bookstore. But the bookst...
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Wuthering Heights
Emily BrontëAn Apple Books Classic edition. If you’ve only ever seen Wuthering Heights on screen, you may have an image of Catherine and Heathcliff as the ultimate starcrossed lovers. But that...
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The Target
Lexy TimmsWhen you seek revenge be sure to dig two graves… Revenge was the only thing I had going for me. It kept me awake at night and drove me into desperate situations in dive bars across...
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A Green Kind of Witch
Sierra CrossCinderella crossed with Mean Girls.   That's what Hazel's daily existence feels like. Born to a family of elegant yet shallow Beige Witches, seventeen y...
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Once Upon A One-Night Stand
Zoey LockeAt first sight, there was electrifying chemistry.  So why not go for it? After all, Lynx Grove, the city's most eligible bachelor, wants to claim her, at least for th...
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The Honeymoon Homicide
J. R. Mathis & Susan MathisEnjoy this SmallTown Murder Mystery Featuring A Unique Sleuthing Couple I'm Father Tom Greer, a Catholic Priest in a smalltown parish who never expected this . . . When I came...
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Saltwater Cove
Amelia AddlerSecond chances...and the secrets that sabotage them. At 48 years old, Margie Clifton never expected to be starting her life all over again. But when her brother gifts her a propert...
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Tempting the King
Jessa YorkAn escaped Mafia Queen, hiding from her past. A Mafia King who wants to claim her… Giselle They think I'm lostbut I know better. I can never be found. The path I've creat...
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Becoming Lady Dalton
Carrie LomaxA dance of desire and deceit... In the glittering world of London's ton, Mrs. Viola Cartwright revels in her newfound freedom as a lady of leisureuntil a series of jewel theft...
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Teach Me
Cassandra DeanFrom awardwinning author Cassandra Dean comes a tale where lessons of pleasure between a curious, sunshine widow and a dissolute, grumpy earl leads to passion and allconsuming love...
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Just Me
Lexy TimmsWe all need somewhere where we feel safe… After leaving her abusive husband, Katherine Marshall is out on her own for the first time. She's hopped from city to city to avoid t...
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Teased by Fire
Molly O'HareFrom USA Today bestselling author Molly O’Hare comes an enemiestolovers, older brother’s best friend, romantic comedy with a curvy, antisocial, supernaturalobsessed, allyearround h...
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Nothing to Hide
Scarlett FinnPrize of a lifetime: travel the world with a celebrity billionaire. Come to LA with us, Roxie… It will be so much fun! We have tickets for a latenight talk show! What could possibl...
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Bewitching a Highlander
Roma CordonDefying all for the love of a bewitching lass. Breena MacRae, a healer from Skye with a touch of witchery in her blood, embarks on a dangerous search for her missing father. She ar...
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Think and Grow Rich
Greg Habstritt & Napoleon HillThink and Grow Rich is one of the most popular success book of alltime, having sold more than 60 million copies since it was first published more than 70...
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The Next Girl
Carla KovachIF YOU ONLY READ ONE BOOK THIS YEAR, MAKE IT THE NEXT GIRL... You thought he’d come to save you. You were wrong. ‘ Absolutely the best thriller I’ve read this year! ’ Goodreads Rev...
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The Icing on the Cake
Linda SeedShe’s a baker without a kitchen. He’s got a double oven to spare. It’s a recipe for success, until his mother starts stirring up trouble … Cassie Jordan has a sweet dream to open a...
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The Scarlet Letter
Nathaniel HawthorneAn Apple Books Classic edition. Hester Prynne lives in infamy. After committing adultery and bearing a child with a man whose name she refuses to divulge, the heroine of Nathaniel ...
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Holy Bible
The Church of Jesus Christ of Latter-day SaintsThe 2013 edition of the Holy Bible contains all of the study aids contained in the 1979 edition and includes revisions to the study aids, several new photos, updated maps, and adju...
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Law of Attraction
Jordan HollisHow to Finally Overcome the Hurdles of Manifesting Proven, effective and enjoyable ways to help you manifest faster… Right now, think of something that makes you successful. If you...
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Caught Up with the Captain
Kait NolanCan a retired naval commander and the love he left behind overcome a 34yearold secret to find their way to a second chance? Captain Mitchell Greyson is a man who believes in duty. ...
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Dream Psychology
Sigmund FreudAn Apple Books Classic edition. Written by the founding father of psychoanalysis, Sigmund Freud’s 1899 book is the definitive text on learning to interpret dreams. Freud’s groundbr...
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Man In The Water
Jon HillAn attempted murder. A missing spouse. And an international conspiracy that could change the world. Jack Green has always been skeptical of socalled facts. Though he's forced ...
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The Cupcake Cottage
Jean OramNHL player Maverick Blades could fall in love with anyone... But he had to fall for a woman who falls under the Bro Code as untouchablehis best friend’s beautiful ex, DaisyMae Ray....
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Enemies With Benefits
Roxie NoirI don’t love him. I don’t even like him. I just want him. Eli Loveless was my nemesis from the first day of kindergarten until we graduated high school. Everything I did, he had to...
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His Own Heaven
Jennie KewWinner of the 2021 Passionate Plume Award for BDSM Romance Finalist in the 2021 Stiletto Contest for Contemporary Romance He taught her to trust, she taught him to love. Lucy Bar...
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Noxious
Lexy TimmsStop setting yourself on fire to keep someone else warm. Brady and Levi have been together since high school, since before he became famous and started thinking only about himself....
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Whiskey Girl
Melissa BelleThey'll do anything for each other…except commit. Logan Wild isn’t just the hottest broncriding cowboy in Texas. He’s also my best friendwith benefits. And that’s all we’ll ev...
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Always Yours
Claire RayeSome things are just meant to be... Ellen Somerville and Will McIntyre met by accident and under unusual circumstances. Getting sprayed by a skunk in a parking lot wouldn’t normall...
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All Fired Up
Kathryn ShayCaptain Jarek Zenko, a war veteran and firefighter, meets Lacey Roth at a bar one night. They don’t share their real identities, even when they retreat to a hotel. When they meet t...
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The Four Loves
C. S. LewisThe Four Loves summarizes four kinds of human loveaffection, friendship, erotic love, and the love of God. Masterful without being magisterial, this book's wise, gentle, candi...
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Alpha
Sybil BartelBillionaire. Mercenary. Navy SEAL. The Teams trained me to be a killer. War taught me to be ruthless. Then an illfated mission proved I was human. Combat wounded, cut loose by the ...
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Silver Santa
Lacey SilksTrapped together on Christmas, their unintended onenight stand becomes a lifechanging encounter amidst the snow. Laura Young's professional role as a security guard at the Sil...
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The Great Gatsby
F. Scott FitzgeraldAn Apple Books Classics edition. The Roaring Twenties are in full effect in F. Scott Fitzgerald’s riveting classic. Manabouttown Jay Gatsby seems to have it all, including loads of...
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The Seduction Series Boxset
Roxy Sloane“Sensual, thrilling and wild!”   Discover the bestselling series in one collection: THE SEDUCTION, THE BARGAIN, and THE INVITATION. Perfect for fans of Ana Huang, Sierra S...
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Pride and Prejudice
Jane AustenAn Apple Books Classic edition. Jane Austen’s beloved classic opens with this witty and very memorable line: “It is a truth universally acknowledged, that a single man in possessio...
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Escape, A New Life
David J AntocciTo save herself, she had to lose everything. Trapped in a tropical paradise with no memory of how she got there, Abby is thrust into a fight for her life. Hunted by a madman, and c...
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Eternal
W.J. MayShe will fight for what is hers. When the king is murdered, Katerina, his only daughter, must flee for her life. She finds herself on a strange and dangerous path. Alone for the fi...
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Good Guy
Kate MeaderHe's a Special Forces veteran making his pro hockey debut. She's a dogged sports reporter determined to get a scoop. She's also his best friend's widow . . . Fa...
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Never Enough
Lexy TimmsBe good enough never is... Anthony Accardi is a man on a mission: make his father's watch company a success while bringing in millions of dollars. To do that, he needs an assi...
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The Three Little Pigs
Mark LeskyClassic fairy tales, legends and folk stories in short version without violence retold with lovely illustrations in simple language. Perfect for reading aloud to small chi...
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You Are Kind
Michael GordonA little kindness goes a long way. How can you help encourage your kids to be kind from a young age? Teach kindness to preschoolers Acts of kindness can be fun, easy, and make a ...
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School of Potential
W.J. MayUSA Today Bestselling author, W.J. May brings you a continuation of the international bestselling series, The Chronicles of Kerrigan! Come back and enjoy the famous characters, or ...