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The American singer-songwriter Taylor Swift is a subject of extensive mass media interest and press coverage, eliciting a range of public opinions and perceptions of her life and career. She wields wide social approval and admiration globally while also being a subject of scrutiny and controversy; this complex repute is examined and debated in various publications. Her estimated earned media value is US$130 billion as of 2023. Swift is an omnipresent but polarizing cultural figure whose public image is defined by the sociological relationships between her, her large fandom, detractors, and the mainstream media. In her early career as a country singer in the late 2000s decade, Swift was referred to as "America's Sweetheart" as a result of her girl next door image. Her dating life became a topic of rampant tabloid speculation over the years, even though she had been reluctant to openly discuss it. American public relations executive Tree Paine has been Swift's publicist since 2014. The public has shown a heightened interest in news about Swift, which has encouraged media outlets to hyperfocus on her. Highly publicized disputes, such as those with Kanye West, Katy Perry and Kim Kardashian, and breakups with romantic partners such as Joe Jonas, John Mayer, Jake Gyllenhaal, Harry Styles, and Tom Hiddleston affected her public perception in the 2010s, contributing to a tarnish of her image. She has been a target of misogyny and perceived double standards since, including slut-shaming and body shaming remarks. The negative media reception inspired a significant number of her songs, including the core concept of Swift's sixth studio album, Reputation. However, The Guardian opined that Swift has become "immune to hate" in the 2020s, as she remains one of the most revered and successful music artists of all time. She began dating American football player Travis Kelce in 2023, which has had a significant cultural impact, including a contribution of $331.5 million in brand value for the National Football League (NFL). Swift has been described as a savvy businesswoman, feminist figure, political influencer, millennial exemplar and a street style icon in the media; her philanthropic efforts, activism for artists' rights, closeness with fans, and impact on popular culture and the music industry have been topics of praise. With brands, products and services often leveraging her in their promotional activities, critics opined that, as one of the first celebrities to have grown up and established themselves in the age of social media, Swift drives a celebrity–industrial complex. As such, her public image is a subject of study at various academic institutions. Swift, who has lightheartedly embraced the cat lady archetype, is also known for her rapport during interviews and enthusiasm at public events. Her privacy and safety has been a concern, as she is often mobbed at her leaked real-time locations, as well as incidents of armed stalkers and trespassers. Her private jet usage in 2022 was criticized for its greenhouse gas emissions, though she purchased carbon credits to offset them. Perceptions The life and career of American singer-songwriter Taylor Swift are recurrent topics in global celebrity culture. She is considered a dominant figure in popular culture, often referred to as a pop icon; publications note her immense popularity and longevity as the kind of fame unwitnessed since the 20th century. Critical commentary often refers to Swift as an uncommon, monocultural entity, or more often "the most famous person on the planet". In the words of music critics Sam Sanders and Ann Powers, Swift is a "surprisingly successful composite of megawatt pop star and bedroom singer-songwriter." Media outlets further describe Swift as a savvy businesswoman. She is also known for her philanthropic initiatives and "generous" donations. Labeled by the media as "America's Sweetheart" in her early career for her likability and girl-next-door image; Swift earned a reputation for her enthusiasm at award shows. Journalists have written about her polite and "open" personality, calling her a "media darling" and "a reporter's dream". However, The New York Times asserted in 2013 that her "dating history has begun to stir what feels like the beginning of a backlash" and questioned whether she was in the midst of a "quarter-life crisis". Swift has been reluctant to publicly discuss her personal life, calling it "a career weakness". She is a subject of incessant scrutiny in the press. Swift's detractors accused her of being "calculated" and manipulative of her image, a narrative bolstered by a 2016 dispute with American rapper Kanye West. Cultural critics have highlighted that Swift's life and career have been subject to intense misogyny and slut-shaming. Nevertheless, between 2019 and 2021, YouGov surveys ranked her as the world's most admired female musician. Having embraced the cat lady archetype, Swift owns three cats: Meredith Grey, Olivia Benson, and Benjamin Button. They have been featured or referenced in her videos and other works. Swift has been the subject of multiple conspiracy theories; some of which claim she is a clone of the former satanist Zeena Lavey, or that she is a "Pentagon psy-op" used to control public opinion. Prior to her open support of Democratic candidates in 2018, some alt-right internet users theorized that Swift was a neo-Nazi "Aryan princess" with a white supremacist agenda. However, Swift has criticized racism and white supremacy. Another conspiracy theory purported by a small faction of her fans is Gaylor, which claims that Swift is closeted and romantically involved with other women. Position in the media Crafts, capitalism, conspiracies, cultural norms, the climate crisis; football, family relations, fine dining; Argylle, AI, asbestos, academia and museums; the US election, Senate hearings, international relations and the international date line; romance, sexuality and the right way to be successful; gun crime, Grammys and grammar: in just the first two months of 2024, The Guardian's reporting on Taylor Swift has spilled far beyond her natural home in the music section, reflecting a reach that exceeds the pop superstar's unstoppable ambitions. In the mass media, Swift and her music are referenced or have been the subject of numerous books, films, and television shows. Deadline Hollywood dubbed Swift "the Monarch of All Media". Taylor Swift: The Little Golden Book Biography, a children's book written by Wendy Loggia and illustrated by Elisa Chavarri, is the fastest-selling print in the 81-year history of Little Golden Books, having sold a million copies in seven months. News magazine Time's 2023 Person of the Year issue featuring Swift sold 238,808 physical copies, not including newsstand sales, marking the highest-selling Time issue since the May 2011 issue that featured the royal wedding of Prince William and Catherine Middleton, which sold 232,000 copies from.... Discover the Brian Kloss Travis Bruce popular books. Find the top 100 most popular Brian Kloss Travis Bruce books.