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The American singer-songwriter Taylor Swift is a topic of extensive mass media interest and press coverage, eliciting a range of public opinion of her life and career. She wields wide social approval globally but has often been subject to scrutiny and controversy simultaneously; the complex repute is examined and debated in various publications. Her estimated earned media value is US$130 billion as of 2023. Swift is an omnipresent but polarizing cultural figure whose public image has been defined by the sociological interactions between her, her vast fandom, detractors, and the mainstream media. In her early career as a country singer in the late 2000s decade, Swift was referred to as "America's Sweetheart" as a result of her girl next door image. Her dating life became a topic of rampant tabloid speculation in the early 2010s, even though she had been reluctant to openly discuss it. American public relations executive Tree Paine became Swift's publicist in 2014. From the 2010s to 2020s, the general public has shown a heightened interest in news about Swift, which proved to be financially lucrative for media outlets that hyperfocus on her, leading to a "overexposure" or "fatigue" of Swift in popular culture. Coverage of her disputes, such as with Kanye West, Katy Perry and Kim Kardashian, and breakups with romantic partners like John Mayer, Jake Gyllenhaal, Harry Styles, Tom Hiddleston, and Matty Healy affected Swift's public image negatively; she has been a target of misogyny and perceived double standards, including slut-shaming and body shaming remarks. The negative responses inspired a significant number of Swift's songs, including the core concept of Swift's sixth studio album, Reputation (2017). The Guardian opined that Swift has become "immune to hate", citing her unabating commercial success. She began dating American football player Travis Kelce in 2023, which has had significant cultural impact and contributed $331.5 million in brand value for the National Football League (NFL). Journalists have described Swift as a savvy businesswoman, feminist figure, political influencer, millennial exemplar and a street style icon; her philanthropic efforts, activism for artists' rights, closeness with fans, and impact on popular culture and the music industry have been praised. Swift is also known for her rapport during interviews, enthusiasm at formal events, and embracing the cat lady archetype. As one of the first celebrities to have grown up and established themselves in the age of social media, Swift has been cited by critics as an instance of the celebrity–industrial complex with various companies and services leveraging her in their promotional activities. On the other hand, Swift's privacy and safety has been a concern as she is often mobbed at her residences and leaked real-time locations, with several incidents of armed stalkers and trespassers. Her private jet usage in 2022 was criticized for its greenhouse gas emissions, though she purchased carbon credits to offset them. Mainstream perceptions The life and career of American singer-songwriter Taylor Swift are recurrent topics in global media and celebrity culture. A dominant cultural figure, Swift has a ubiquitous presence in popular culture, and is often referred to as a pop icon; publications note her immense popularity and longevity as the kind of fame unwitnessed since the 20th century. The Economist opined that Swift "has a strong claim to being the most popular entertainer of the 21st century—and perhaps of all time". Critical commentary often refers to Swift as an uncommon, monocultural entity, or more often "the most famous person on the planet". According to journalists, Swift's public image is a combination of her perceived reputations as a consistent artist, an astute entrepreneur and a famous media personality. Joe Coscarelli of The New York Times wrote, Swift is "a mix of prolific artistic output and relentless business savvy, plus cultural dominance as a celebrity". In the words of music critics Sam Sanders and Ann Powers, Swift is a "surprisingly successful composite of megawatt pop star and bedroom singer-songwriter." Coscarelli made a similar point, saying that Swift's career "seems to bridge the gap between two kinds of artists [...] the sustained, hit-making entertainers who may be overlooked, at least at first, as musicians, and the serious singer-songwriters who tend to be more critically lauded." Dorian Lynskey of The Guardian opined that "Swift manages to be both authentic singer-songwriter and unabashed hyper-capitalist." Media outlets often describe Swift as a savvy businesswoman, who is also known for her philanthropic initiatives and "generous" donations. In late 2000s, the media labelled Swift in her early career as "America's Sweetheart" for her likability and girl-next-door image; Rolling Stone's Gavin Edwards called her "2008's Country Lolita". Swift also earned a reputation for her enthusiasm at award shows. Journalists have written about her polite and "open" personality, calling her a "media darling" and "a reporter's dream". However, The New York Times asserted in 2013 that her "dating history has begun to stir what feels like the beginning of a backlash" and questioned whether she was in the midst of a "quarter-life crisis". Swift has been reluctant to publicly discuss her personal life, calling it "a career weakness". She is a subject of incessant scrutiny in the press. Swift's detractors accused her of being "calculated" and manipulative of her image, a narrative bolstered by a 2016 dispute with American rapper Kanye West. Cultural critics have highlighted that Swift's life and career have been subject to intense misogyny and slut-shaming. Nevertheless, between 2019 and 2021, YouGov surveys ranked her as the world's most admired female musician. Having embraced the cat lady archetype, Swift owns three cats: Meredith Grey, Olivia Benson, and Benjamin Button. They have been featured or referenced in her videos and other works. Swift has been the subject of multiple conspiracy theories; some of which claim she is a clone of the former satanist Zeena Lavey, or that she is a "Pentagon psy-op" used to control public opinion. Prior to her open support of Democratic candidates in 2018, some alt-right internet users theorized that Swift was a neo-Nazi "Aryan princess" with a white supremacist agenda. However, Swift has criticized racism and white supremacy. Another conspiracy theory purported by a small faction of her fans is Gaylor, which claims that Swift is closeted and romantically involved with other women. Press and television coverage Crafts, capitalism, conspiracies, cultural norms, the climate crisis; football, family relations, fine dining; Argylle, AI, asbestos, academia and museums; the US election, Senate hearings, international relations and the international date line; romance, sexuality and the right way to be successful; gun crime, Grammys and gramm.... Discover the Joel A Garfinkle Marshall Goldsmith popular books. Find the top 100 most popular Joel A Garfinkle Marshall Goldsmith books.