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Peacock is an American over-the-top video streaming service owned and operated by Peacock TV LLC, a subsidiary of NBCUniversal Media Group. Named after the NBC logo, the service launched on July 15, 2020. The service primarily features series and film content from NBCUniversal studios and other third-party content providers, including television series, films, news, and sports programming. The service is available in a grandfathered free ad-supported version with limited content, while premium tiers include a larger content library and access to additional NBC Sports, Hallmark Channel, and WWE content. In December 2022, the service reached 20 million paid subscribers. In March 2023, Peacock reached 22 million paid subscribers. As of October 2023, Peacock reached 30 million paid subscribers. History On January 14, 2019, NBCUniversal announced plans to launch an over-the-top streaming service in 2020, which would feature original and library content, and be available in free advertising-supported and paid ad-free versions. The service would be led by chairman Bonnie Hammer, under the division NBCUniversal Direct-to-Consumer and Digital Enterprises. On September 17, 2019, it was announced that the service would be named "Peacock", an allusion to the NBC logo. The service announced further details on its initial slate of original programming, including sci-fi series Brave New World (moved from USA Network's slate), limited series Angelyne, crime drama Dr. Death, comedy Rutherford Falls, teen drama One Of Us Is Lying, talk show The Amber Ruffin Show, and reboots and continuations of Battlestar Galactica, Punky Brewster, and Saved by the Bell. It was also announced that library rights to the NBC sitcoms The Office and Parks and Recreation would move exclusively to Peacock in October 2020 and January 2021, respectively. Peacock soft launched for Comcast Xfinity cable subscribers on April 15, 2020, beginning with X1 and Xfinity Flex customers. The service then launched nationally on July 15 of that year. As of August 2021, the service had reached at least 54 million signups. In April 2022, the service reached 28 million monthly active accounts and 13 million paid subscribers, an increase of 40% from the previous quarter. It also reported a 25% increase in engagement year-over-year. In September 2022, the service had 30 million monthly active accounts and 15 million paid subscribers, a 70% increase in paid subscribers since the start of 2022. As of December 2022, the service has reached 20 million paid subscribers, with its coverage of the 2022 FIFA World Cup in Spanish having been credited for an increase in the fourth quarter of 2022. Distribution Peacock has three tiers of service: Free, Premium, and Premium Plus. The Premium tiers are subscription-based and include Peacock's full library of content, while the Free tier contains a subset of its content. The Free and Premium tiers are advertising-supported, with commercials limited to five minutes per hour. Peacock Premium is included in some services from television service providers, such as Cox, which ended January 15, 2023, and Xfinity. Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free Premium Plus tier for an additional monthly cost. In January 2023, NBCUniversal discontinued the Free tier for new users: only subscription-based plans are available, with the Free plan only available to existing users, and those whose Premium subscription has lapsed. On May 6, 2020, a distribution deal with Apple made Peacock available on iOS devices and Apple TV on-launch. Peacock content is also available on the Apple TV app, and the Premium service is available as an in-app subscription. On July 20, 2020, Peacock launched an app for PlayStation 4. On September 21 of that year, Peacock became available on Roku. The company's September 18 agreement for the service narrowly averted a blackout of NBCUniversal's TV Everywhere apps on Roku devices due to a dispute over revenue sharing and advertising inventory assignment. On June 8, 2021, Peacock launched an app for Samsung smart TVs. On June 24, 2021, Peacock launched an app for Amazon Fire TV and Amazon Fire tablets, such as Fire HD. In April 2023, as part of its multi-year partnership with Meta Platforms, a Peacock app was launched for Meta Quest 2 and Quest Pro Virtual reality headsets. DirecTV customers can now watch Peacock TV through their DirecTV subscription. To do this, they must sign up for Peacock Premium or Peacock Premium Plus. Content The service is drawn primarily from the NBCUniversal library, including subsidiaries such as Universal Pictures and Universal Television. It is said to include at least 15,000 hours of content on-launch without a subscription, and an additional 5,000 hours of content for Premium subscribers. Current episodes of NBC series are available on Peacock the day after their premiere for Premium subscribers; non-subscribers will receive them on a week's delay. Peacock also offers a lineup of about 25 curated digital linear channels, including long-form and digital-originated programming content from NBCUniversal's broadcast and cable properties (such as Today All Day, a digital extension of NBC's morning show Today), as well as third-party content providers. They are designed to emulate a traditional broadcast programming experience (similar to services such as Pluto TV and Xumo, the latter of which was purchased by NBCUniversal parent Comcast in February 2020). On January 26, 2020, NBC announced plans to stream The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers at 8 and 9 p.m. ET, respectively, ahead of their television premieres on NBC. Many of NBC's affiliate groups criticized the decision out of concern that the "pre-airs" of both late-night talk shows on Peacock would cannibalize viewership for the shows on local NBC stations, and the plans never came to fruition. On July 6, 2021, Universal announced that it would not renew its pay-one output deal with HBO in favor of bringing its films to Peacock during the pay-one window beginning in 2022. All films will exclusively be available on Peacock during the first and last four months of the 18-month pay-one window (with Universal licensing its live-action films to Amazon Prime Video and its animated films from Illumination and DreamWorks Animation to Netflix in between those two exclusivity windows). The pay-one window for Universal films was initially brought forward to four months after a film's initial theatrical release with this move, but it was later announced on December 9, 2021, that the pay-one window would be brought forward to as little as 45 days after a film's initial theatrical release (though Universal's deals with theater chains regarding the premium video on demand window for these films would be unaffected by this move). In January 2022, NBC's Spanish-language sister network Telemu.... Discover the Peacock Tv Llc popular books. Find the top 100 most popular Peacock Tv Llc books.