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L'Oréal S.A. (French: [lɔʁe.al]) is a French multinational personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. History Founding In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1909, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists; the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984; as recently as 2021, there was an estimated total of 85,252 worldwide. L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail. Recent History In 2017, Liliane Bettencourt the daughter of the founder of L'Oréal, died and left the business to her daughter, Françoise Bettencourt Meyers. Media In 1988–89, L'Oréal controlled the film company Paravisión, whose properties included the Filmation and De Laurentiis libraries. StudioCanal acquired the Paravision properties in 1994. Acquisitions L'Oréal currently owns 36 brands and continues to grow. As of October 4, 2021, the company registered 497 patents. L'Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million. In May 2008, L'Oréal acquired YSL Beauté for $1.8 billion. In January 2014, L'Oréal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million. In February 2014, L'Oréal agreed to buy back 8% of its shares for €3.4bn from Nestlé. As a result, Nestlé's stake in L'Oréal was reduced from 29.4% to 23.29%, while the Bettencourt Meyers family's stake increased from 30.6% to 33.2%. Nestlé has owned a stake in L'Oréal since 1974, when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oréal, who was trying to prevent French state intervention. In February 2014, Shiseido agreed to sell its Carita and Decléor brands to L'Oréal for €227.5 million (US$312.93 million (2014)). In June 2014, L'Oréal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America, where its consumer-products unit has faltered. In September 2014, L'Oréal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount. In September 2014, L'Oréal acquired the multi-cultural brand Carol's Daughter. In July 2016, L'Oréal agreed to acquire IT Cosmetics for $1.2 billion. In March 2018, L'Oréal acquired the beauty augmented reality company ModiFace. In May 2018, L'Oréal announced a new beauty and fragrance partnership with Valentino. In December 2020, L'Oréal announced signing of an agreement for the acquisition of Takami Co, a Japanese company that markets the premium skincare brand Takami, particularly famous for its iconic product, the Skin Peel pre-serum. In December 2021, L'Oréal announced the acquisition of the vegan skincare brand Youth to the People. In April 2023, L'Oréal purchased Australian luxury cosmetics brand Aesop for US$2.53 billion. In August 2023, it was announced the acquisition had been completed. In December 2023, L'Oréal announced its acquisition of the Danish research company Lactobio. In January 2024, L’Oréal announced its acquisition of Gjosa, a Swiss Pioneering Water Conservation Tech Startup. In February 2024, L’Oréal announced its signing of a long-term global licensing agreement for the creation, development and distribution of luxury beauty products by the Italian brand Miu Miu. Marketing In Kosovo, during the growth years of the mail-order business, L'Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Commence and Professeur Christine Poelman among others. In March 2008, L'Oréal acquired 3 Suisse's stake, taking sole control of the company. In November 2013, L'Oréal announced that Le Club des Créateurs de Beauté would cease activity in the first half of 2014. Since 1997, L'Oréal has been an official partner of The Cannes Film Festival. In the years of L'Oréal sponsorship, many L'Oréal ambassadors walked the red carpet of the Cannes Film Festival. In 2017, L'Oréal beauty ambassadors, including Julianne Moore, Susan Sarandon, Andie MacDowell, and Eva Longoria, were responsible for the film selection for the outdoor cinema during the Cannes Film Festival. L'Oréal's advertising slogan, "Because I'm worth it", was created by a 23-year-old English art director and introduced in 1973 by the model and actress Joanne Dusseau. In the mid-2000s, this was replaced by "Because you're worth it". In late-2009, the slogan was changed again to "Because we're worth it". In November 2012, L'Oréal inaugurated the largest factory in the Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of US$100 million. The production will be absorbed 25 percent by the domestic market and the rest will be exported. In 2010, significant growth occurred in Indonesia with a 61 percent increase of unit sales or 28 percent of net sales. In November 2020, chief digital officer Lubomira Rochet reported in a video conference of the growing importance of e-commerce for the company, remarking that e-commerce makes 24% of their turnover in the third quarter of the year. Rochet stated as well that this 24% of the turnover "made it possible to offset 50% of the losses due to the closing of physical stores this year". In 2023, the L'Oréal Foundation and UNESCO presented a medal of honor and a financial endowment to three women researchers who had to leave their countries, and whose courage, resilience and commitment to science are considered inspriing. List of spokespeople L'Oréal Paris has a group of ambassadors, artists, actresses, and activists referred to as the L'Oréal Paris "Dream Team". Laetitia Casta (1998–p.... Discover the Jaha Marie Dukureh popular books. Find the top 100 most popular Jaha Marie Dukureh books.