M M Chouinard Popular Books
M M Chouinard Biography & Facts
Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, philanthropist, and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. He was named one of the 100 most influential people in the world by Time magazine in 2023. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara fly-fishing. He has written about climbing issues and ethics and on mixing environmentalism and business. Early life Chouinard's father was a French-Canadian handyman, mechanic, and plumber. In 1947, Yvon and his family moved from Lewiston, Maine to Southern California. They were Catholic. His early climbing partners included Royal Robbins and Tom Frost. A Sierra Club member, in his youth he founded the Southern California Falconry Club, and it was his investigations of falcon aeries that led him to rock climbing. To save money and to make adaptations for the way he was climbing, he decided to make his own climbing tools by teaching himself blacksmithing, and eventually started a business. Yosemite rock climber to leading alpinist Chouinard was one of the leading climbers of the "Golden Age of Yosemite Climbing." He was one of the protagonists of the film made about this era: Valley Uprising (2014). He participated in the first ascent of the North America Wall in 1964 (with Royal Robbins, Tom Frost, and Chuck Pratt), using no fixed ropes. The next year, his and TM Herbert's ascent of the Muir Wall on El Capitan improved the style of previous first ascents. Chouinard became the most articulate advocate of the importance of style, the basis of modern rock climbing. In 1961, he visited Western Canada with Fred Beckey, and made several important first ascents, including the North Face of Mount Edith Cavell (Rockies), the Beckey-Chouinard Route on South Howser Tower in the Bugaboos (Purcell Mountains), and the North Face of Mount Sir Donald (Selkirk Mountains). These climbs opened his eyes to the idea of applying Yosemite big-wall climbing techniques to mountain climbing, and his advocacy was important to modern, high-grade alpinism. Also in 1961, he visited Shawangunk Ridge for the first time, freeclimbing the first pitch of Matinee (the hardest free climb done at Shawangunk Ridge at the time); and introducing chrome-molybdenum steel pitons to the area, which revolutionized climbing protection. In 1968, he climbed Cerro Fitzroy in Patagonia by a new route (The Californian Route, 3rd overall ascent of the mountain) with Dick Dorworth, Chris Jones, Lito Tejada-Flores, and Douglas Tompkins. Chouinard has also traveled and climbed in the European Alps and in Pakistan. Chouinard Equipment, Ltd. In 1957, he bought a second-hand coal-fired forge, and started making hardened steel pitons for use in Yosemite Valley. Between time spent surfing and climbing, he sold pitons out of the back of his car to support himself. The improved pitons were a big factor in the birth of big-wall climbing from 1957 to 1960 in Yosemite. The success of his pitons caused him to found Chouinard Equipment, Ltd. In the late 1960s, Chouinard and business partner Tom Frost began studying ice climbing equipment, and re-invented the basic tools (crampons and ice axes) to perform on steeper ice. These new tools and his book Climbing Ice (1978) started the modern sport of ice climbing. Around 1970, he became aware that the use of steel pitons made by his company was causing significant damage to the cracks of Yosemite. These pitons composed 70 percent of his income. In 1971 and 1972, Chouinard and Frost introduced new aluminum chockstones, called Hexentrics and Stoppers, along with the less successful steel Crack-n-Ups, and committed the company to the advocacy of the new tools and a new style of climbing called "clean climbing." This concept revolutionized rock climbing and led to further success of the company, despite cannibalizing the sales of pitons, formerly his most important product. They applied for a U.S. patent on Hexentrics in 1974, and it was granted on April 6, 1976. These are still manufactured by Black Diamond Equipment. In the latter 1960s, Chouinard attempted a number of significant technological and technique changes to ice climbing after trips to the Alps in Europe and Sierra Nevada ice gullies in autumn. He removed the flex from crampons, making them more rigid for front-pointing. He drew the taper of a rock hammer into a point for better ice purchase. He increased the cross section of ice screws while also using lighter materials. He experimented with pick and blade issues with ice axes. Prior to this, much of ice climbing was seen as mere step cutting. He attempted to replace hand ice picks (climbing type) with a small ice axe head called a Climaxe. In 1989, Chouinard Equipment, Ltd. filed for bankruptcy protection in order to protect it from liability lawsuits. The hard assets of Chouinard Equipment, Ltd. were acquired by its employees through the Chapter 11 process, and the company was reestablished as Black Diamond Equipment, Ltd. Patagonia and environmentalism Chouinard is most known for founding the clothing and gear company Patagonia. Chouinard started to sell clothes by chance as a way to support his moderately profitable equipment business. In 1970 on a trip to Scotland, he purchased some rugby shirts and sold them with great success. From this small start, the Patagonia company developed a wide selection of rugged technical clothing. According to Chouinard, the intent of Patagonia is to make clothes for people under the rugged, southern Andes/Cape Horn conditions of places like Patagonia. Recognizing that the financial success of the company provided the opportunity to also achieve personal goals, Chouinard committed the company to being an outstanding place to work, and to be an important resource for environmental activism. In 1984, Patagonia opened an on-site cafeteria offering "healthy, mostly vegetarian food," and started providing on-site child care. In 1986, Chouinard committed the company to "tithing" for environmental activism, committing one percent of sales or ten percent of profits, whichever is the greater. The commitment included paying employees working on local environmental projects so they could commit their efforts full-time. In the early 1990s, an environmental audit of Patagonia revealed the surprising result (at the time), that corporate cotton, although it was a natural material, had a heavy environmental footprint. In 1996, Chouinard committed the company to using all organic cotton. In 2002, Yvon Chouinard founded 1% for the Planet and Patagonia became the first business to commit 1% of annual sales to the environment. In 2014, Patagonia supported the advocacy documentary film DamNation, which is about changing attitudes in America towards its dams. Chouinard was the executive producer of the film, and he was also featured in the film commenting about dams.... Discover the M M Chouinard popular books. Find the top 100 most popular M M Chouinard books.
Best Seller M M Chouinard Books of 2024
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All Fired Up
Kathryn ShayCaptain Jarek Zenko, a war veteran and firefighter, meets Lacey Roth at a bar one night. They don’t share their real identities, even when they retreat to a hotel. When they meet t...
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The Stoic Mind
Addy Osmani & GoLimitlesssDiscover the timeless wisdom of Stoicism in a modern context with "The Stoic Mind," an enlightening visual guide by Addy Osmani and GoLimitlesss. This rich exploration co...
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The Target
Lexy TimmsWhen you seek revenge be sure to dig two graves… Revenge was the only thing I had going for me. It kept me awake at night and drove me into desperate situations in dive bars across...
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Silenced Girls
Roger Stelljes“ Wow wow wow!  Grips you in a choke hold and  does not let go … Oozes suspense and  bonechilling twists and turns .  Astonishing … One of those...
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Dracula
Bram StokerAn Apple Books Classic edition. Few characters have seized readers’ imaginations quite like Count Dracula of Transylvania, the hero of Bram Stoker’s classic. The 1897 novel put vam...
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His Girl Next Door
Khardine GrayFrom USA Today Bestselling author Khardine Gray comes a sizzling hot single dad romance you won't want to miss. No strings attached fun with the ubergorgeous single d...
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Christmas in Sweetbriar Cove
Melody GraceCelebrate the holidays in Sweetbriar Cove with this festive romance collection, containing two sizzling smalltown holiday stories perfect for fans of Tessa Bailey, Sophie Kinsella...
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Get Lucky
Lila MonroeFall for the hot and hilarious romcom spin on 'The Hangover', perfect for fans of Tessa Bailey, Ali Hazelwood, and Emily Henry! What happens when you wake up in a hotel s...
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Coffee Girl
Sophie SinclairMackenzie "Kiki" Forbes finds herself in a pickle. Either become her snarky sister's nanny, or move halfway across the country to work as assistanttothestylist of a ...
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Wuthering Heights
Emily BrontëAn Apple Books Classic edition. If you’ve only ever seen Wuthering Heights on screen, you may have an image of Catherine and Heathcliff as the ultimate starcrossed lovers. But that...
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The Three Little Pigs
Mark LeskyClassic fairy tales, legends and folk stories in short version without violence retold with lovely illustrations in simple language. Perfect for reading aloud to small chi...
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Death at Hazel House
Betty Rowlands‘Riveting, can't put it down! I love this story… a wonderfully twisted tale of a crime that has more twists than I thought possible... fantastic.’ Goodreads Reviewer, 5 stars ...
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A Bookshop to Die For
M.P. BlackDitching her fiancé at the altar, Alice Hartford bolts to her childhood hometown to reconnect with the last, happy remnant of her past: her mom's old bookstore. But the bookst...
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The Odyssey
HomerAn Apple Books Classic edition. Homer’s eighthcentury epic poem is a companion to The Iliad . It tells the story of Odysseus, who journeys by ship for 10 years after the Trojan War...
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The Seduction Series Boxset
Roxy Sloane“Sensual, thrilling and wild!”   Discover the bestselling series in one collection: THE SEDUCTION, THE BARGAIN, and THE INVITATION. Perfect for fans of Ana Huang, Sierra S...
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A Christmas Carol
Charles DickensAn Apple Books Classic edition. It’s Christmas Eve in Victorian England. While some families don’t know where their next meal will come from, Ebenezer Scrooge sits in his large hom...
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The Cupcake Cottage
Jean OramNHL player Maverick Blades could fall in love with anyone... But he had to fall for a woman who falls under the Bro Code as untouchablehis best friend’s beautiful ex, DaisyMae Ray....
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Escape, A New Life
David J AntocciTo save herself, she had to lose everything. Trapped in a tropical paradise with no memory of how she got there, Abby is thrust into a fight for her life. Hunted by a madman, and c...
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Teased by Fire
Molly O'HareFrom USA Today bestselling author Molly O’Hare comes an enemiestolovers, older brother’s best friend, romantic comedy with a curvy, antisocial, supernaturalobsessed, allyearround h...
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The Next Girl
Carla KovachIF YOU ONLY READ ONE BOOK THIS YEAR, MAKE IT THE NEXT GIRL... You thought he’d come to save you. You were wrong. ‘ Absolutely the best thriller I’ve read this year! ’ Goodreads Rev...
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Dream Psychology
Sigmund FreudAn Apple Books Classic edition. Written by the founding father of psychoanalysis, Sigmund Freud’s 1899 book is the definitive text on learning to interpret dreams. Freud’s groundbr...
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Good Guy
Kate MeaderHe's a Special Forces veteran making his pro hockey debut. She's a dogged sports reporter determined to get a scoop. She's also his best friend's widow . . . Fa...
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Salvation
Meghan O'FlynnIf you like mouthy detectives, serial killers, and suspenseful mysteries that don't quit, this chilling and actionpacked hardboiled detective series has you covered! Try this ...
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How to Choose a Guy in 10 Days
Lila MonroeThe only thing more hilarious than the movies is… real life?! Fall in love with the sizzling grumpysunshine romantic comedy perfect for fans of Sophie Kinsella and Ali Hazlewood! ...
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Little Women
Louisa May AlcottAn Apple Books Classic edition. Meet the Marches! Louisa May Alcott’s classic introduces us to four unforgettable sisters: beautiful Meg, tomboyish Jo, delicate Beth, and Amy, the ...
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Once Upon A One-Night Stand
Zoey LockeAt first sight, there was electrifying chemistry.  So why not go for it? After all, Lynx Grove, the city's most eligible bachelor, wants to claim her, at least for th...
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Awaken Me
Jenna JacobHe was more than a ghost haunting my dreams…he was real. By day, I’m Julianna Garrett …a prim, proper accountant. By night, I’m tormented by dreams of an alpha, ambereyed Adonis wh...
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The Adventures of Sherlock Holmes
Arthur Conan DoyleAn Apple Books Classic You get not one, not two, but 25 gripping mysteries in Arthur Conan Doyle’s first of five collections of Sherlock Holmes short stories. Follow the brilliant ...
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The Scarlet Letter
Nathaniel HawthorneAn Apple Books Classic edition. Hester Prynne lives in infamy. After committing adultery and bearing a child with a man whose name she refuses to divulge, the heroine of Nathaniel ...
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Man In The Water
Jon HillAn attempted murder. A missing spouse. And an international conspiracy that could change the world. Jack Green has always been skeptical of socalled facts. Though he's forced ...
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Masters of Restraint
Ines JohnsonMy new boss is good at giving orders. But his latest demand is NSFW. Especially when his two business partners want in on our deal. My new boss My boss’s boss Their investor &#...
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Enemies With Benefits
Roxie NoirI don’t love him. I don’t even like him. I just want him. Eli Loveless was my nemesis from the first day of kindergarten until we graduated high school. Everything I did, he had to...
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School of Potential
W.J. MayUSA Today Bestselling author, W.J. May brings you a continuation of the international bestselling series, The Chronicles of Kerrigan! Come back and enjoy the famous characters, or ...
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Bewitching a Highlander
Roma CordonDefying all for the love of a bewitching lass. Breena MacRae, a healer from Skye with a touch of witchery in her blood, embarks on a dangerous search for her missing father. She ar...
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Hot Off the Press
Lexy Timms"This is what really happened… reported by a free press, for a free people…" Wes Shaw leads a secret double life. As the secret owner of a billion dollar newspap...
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A Green Kind of Witch
Sierra CrossCinderella crossed with Mean Girls.   That's what Hazel's daily existence feels like. Born to a family of elegant yet shallow Beige Witches, seventeen y...
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Never Enough
Lexy TimmsBe good enough never is... Anthony Accardi is a man on a mission: make his father's watch company a success while bringing in millions of dollars. To do that, he needs an assi...
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Eternal
W.J. MayShe will fight for what is hers. When the king is murdered, Katerina, his only daughter, must flee for her life. She finds herself on a strange and dangerous path. Alone for the fi...
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Becoming Lady Dalton
Carrie LomaxA dance of desire and deceit... In the glittering world of London's ton, Mrs. Viola Cartwright revels in her newfound freedom as a lady of leisureuntil a series of jewel theft...
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Pretty Little Lies
Ivy ThornFour years ago, Nicolo Marchetti took my innocence. But he left me with something else Nicolo almost took everything from me. My virginity, my reputation, and very nearly my future...
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Think and Grow Rich
Greg Habstritt & Napoleon HillThink and Grow Rich is one of the most popular success book of alltime, having sold more than 60 million copies since it was first published more than 70...
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Pride and Prejudice
Jane AustenAn Apple Books Classic edition. Jane Austen’s beloved classic opens with this witty and very memorable line: “It is a truth universally acknowledged, that a single man in possessio...
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Assisting the Bosshole
Kristin MacQueenNo hot water? Check Missed the train? Check Broke my heel? Check Dropped my coffee? Check My first day of my new job can’t possibly go worse, right? Wrong. When I meet Parker Scott...
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Nothing to Hide
Scarlett FinnPrize of a lifetime: travel the world with a celebrity billionaire. Come to LA with us, Roxie… It will be so much fun! We have tickets for a latenight talk show! What could possibl...
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Holy Bible
The Church of Jesus Christ of Latter-day SaintsThe 2013 edition of the Holy Bible contains all of the study aids contained in the 1979 edition and includes revisions to the study aids, several new photos, updated maps, and adju...
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Noxious
Lexy TimmsStop setting yourself on fire to keep someone else warm. Brady and Levi have been together since high school, since before he became famous and started thinking only about himself....
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Always Yours
Claire RayeSome things are just meant to be... Ellen Somerville and Will McIntyre met by accident and under unusual circumstances. Getting sprayed by a skunk in a parking lot wouldn’t normall...
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The Count of Monte Cristo
Alexandre DumasAn Apple Books Classic edition. Alexandre Dumas’ classic paints a portrait of Edmond Dantès, a dark and calculating man who is willing to wait years to exact his perfect plan for r...
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The Honeymoon Homicide
J. R. Mathis & Susan MathisEnjoy this SmallTown Murder Mystery Featuring A Unique Sleuthing Couple I'm Father Tom Greer, a Catholic Priest in a smalltown parish who never expected this . . . When I came...
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Whiskey Girl
Melissa BelleThey'll do anything for each other…except commit. Logan Wild isn’t just the hottest broncriding cowboy in Texas. He’s also my best friendwith benefits. And that’s all we’ll ev...